Shortly after my Dad died, all the marketing emails came flooding in for Mother’s Day. I remember thinking the lead up to Father’s day was going to be awful with constant reminders of his painful absence. But they never really came.
Fast forward two years and every company seems to be asking whether I’ve bought his card or present yet. Sometimes it really stings.
Then I’ll see something I would have bought for him. Like a card with ‘You’re never too old to need your Dad’ written on it. Ain’t that the truth.